Sarah Lessire
OAKLAND, CA, USA

From lead empathy
to pipe impact


Hey there, I’m Sarah. I’m a highly innovative and strategic marketer with over 12 years of experience, specializing in generating demand and accelerating sustainable funnel growth through owned + earned channels. I’m a creative thinker, fiercer leader, and overall driver of zhuzh. I’m passionate about turning data into stories, prospect acceleration into top-tier experiences, and individual ICs into highly effective teams.


When developing a marketing strategy, I start with 3 questions:
  • What does your audience need?
  • What sets you apart from others?
  • What KPIs are trailing behind?
Review some strategy decks

From crafting brands that set companies apart to designing scalable processes and coaching creatives, I’m a sucker for a good Oxford comma debate.
Browse brand & content samples
Audio, video, and live experiences are a key part of any demand strategy worth its salt, and the place where a brand—and the teams behind it—truly come alive.
Have a look around





Leadership tripod

Foster a culture
of high-fives


I’m a strong believer in celebrating efforts, achievements, and failures. A safe-to-fail environment is one that breeds innovation, out-of-the-box thinking, and draws the best contributions out of every team member - regardless of their role.

“Creative vs. strategic” = BS


It’s a myth born out of the way traditional education organizes itself, and though at times useful to the development of those specific skills, it tends to superimpose an inaccurate paradox over human ability. We don’t have to be one or the other. These are two sides of one coin, growing one grows the other.

Honesty builds trust


I value transparency in the workplace, where making nice and political savvy are often the main currencies. And while I believe any kind of information can be delivered with kindness and respect, I do best among teams that have a strong bias for honesty.



Get in touch at sarahlessire@gmail.com.